Variety Covers Digital Entertainment Marketing

New tech ups online marketing – Entertainment News, CES News & Features, Media – Variety
The art of engaging audiences – Entertainment News, CES News & Features, Media – Variety

So a month ago, I was talking to my sister on the phone (she lives in Charlotte, NC) and she was like, “I’ve decided I want you to be quoted in “Variety” or “Entertainment Weekly.” My sister does this sometimes. She thinks because I live and work in the fringes of Hollywood that I have instant access to make her odd “Entourage” dreams come true. I don’t. Usually. However, in this case, I did. Last summer I proposed (with a little help from my friend Sarahbeth Grossman) to Variety that they do a special issue covering Digital Marketing for the entertainment industry. Now I did this in order to get them to cover and include my industry event, the Digital Movie Advertising Creative Showcase (more about this another time). However, they didn’t do that, but they did do the special issue -well special feature in today’s Variety. So I am quoted in Variety. The articles are fine, but the special feature is not as robust as I would have hoped. I get very passionate about Digital Movie Marketing and want everyone else to be as passionate and completely aware as me. They don’t. But enjoy a little taste of entertainment marketing and my pretty generic quote buried pretty deep in the first article “New Tech Up Online Marketing.”